Grand Theft Auto font
The Grand Theft Auto logo is set in Pricedown (the original style, now Pricedown Black) by Typodermic Fonts / Ray Larabie, a commercial font.
Pricedown's designer Ray Larabie says Rockstar's New York office used his free Pricedown release, which became linked with Grand Theft Auto.
What the Lettering Looks Like
Heavy black-weight display letters with tiny rectangular counters and squared-off swashes that drop below the baseline, white with a black outline, stacked Grand / Theft / Auto.
Free Open Fonts with a Similar Feel
Chosen by eye from the style hubs for a similar feel; not a measured match.
Published Sources & Citations
Everything this page says about the logo comes from these pages:
Pricedown's designer Ray Larabie says Rockstar's New York office used his free Pricedown release, which became linked with Grand Theft Auto. — “the New York office used my free release of Pricedown without realizing it was mine” (typodermicfonts.com, read 2026-10-22)
Larabie describes Pricedown as a close copy of The Price Is Right game-show logotype, and says the original free style was renamed Pricedown Black. — “It remains essentially a close copy of the "Price is Right" logotype.” (typodermicfonts.com, read 2026-10-22)
Game-news site: the games spell out 'Grand Theft Auto' in a slightly modified Pricedown in every title since GTA III. — “The games use it to spell out "Grand Theft Auto" in every title since GTA 3.” (sportskeeda.com, read 2026-10-22)
Typodermic's own font page: Pricedown is a commercial nine-style family sold with desktop and embedding licences. — “Desktop licenses cover print, logos, and static graphics.” (typodermicfonts.com, read 2026-10-22)
Commercial Font Family: Pricedown (the original style, now Pricedown Black)
The Grand Theft Auto logo is set in a modified version of Pricedown (the original style, now Pricedown Black), designed by Typodermic Fonts / Ray Larabie. It is sold as a commercial font family directly by its foundry.
Commercial licences cover desktop print, logos, static graphics, and embedding.
Visit Pricedown on Typodermic Fonts ↗